MI.MU Gloves

The MI.MU Gloves teams hired Five in a Boat to launch its latest gloves to the tech and music community, in addition to building out a brand deck for the company. As well as delivering new brand guidelines, values and tone of voice, we secured 150+ influencers to attend the launch of the gloves, generated significant coverage in key publications and hit the pre-order targets ahead of its official closing date.