One of the biggest pieces of advice we at www.fiveinaboat.com give both prospective and existing clients is to understand their brand, what it means, how it should be positioned and how they want others to both perceive and experience it BEFORE all other activity begins. Read below for insights on why this should be a priority for businesses!Read More
Earlier this month Five in a Boat had our first Select Committee experience which, for those of you who don’t know what they are, it means being sat in front of a bunch of ‘good cop / bad cop’ MPs being grilled unceremoniously about a usually contentious subject. Here are our top tips on how to handle it!Read More
With the new year comes change. If one of those changes is your desire as a business to look for a new communications / PR agency, here are some top tips which should help you make that process and your search for a new partner that much easier!Read More
Perseverance in communications is key! Whether you are persevering with a story, persevering with a difficult client or persevering with a piece of potential business, it’s a very powerful trait to adopt and, with some skill and a bit of luck, master.Read More
Four months into www.fiveinaboat.com and I have met a lot of start-ups. It’s a tough game though: money is tight, expectations are often high and, while all of the start-ups I’ve spoken to recognise they need to effectively communicate their business, nearly every one of them is waiting for funding. So here are my top tips on how to maximise your chance of success:
With big PR agencies often charging extortionate amounts, having multiple layers of red tape and servicing hundreds of clients, here is why you should take the plunge and invest your marketing dollars in a smaller communications agency!Read More
It’s tough at the moment getting people to keep their eye on the ball with World Cup fever everywhere! So how you can balance watching the games while remaining productive at work (apart from wishing for an early England exit)? Here’s my top tips!
Building a business, and in fact work in general, can be very tough when you have kids. So how do you strike that balance and get the best of both worlds? Here are my tips based on trying, and sometimes failing, to get it right!Read More
As a repeat offender when it comes to over-servicing clients, predominantly because I want to do my very best 24/7, here are my top tips on how to avoid it, while simultaneously delivering business value and keeping your client and your team on side!
When planned properly, press trips can be extremely effective in bringing to life a particular product or brand and in building relationships with influencers. However, even the best laid plans sometimes go to pot. Here are my top tips and horror stories!
My priority for building a successful business is, without question, its people. Agencies in particular thrive or fail on the team they assemble. But how can you build a team when you don’t start with a massive portfolio of clients and aren’t in a position to hire staff? The answer is finding good freelancers!
I have to confess that I ended up in comms by choice, and in consumer, and especially music tech, by accident. I would love to say I had my career path planned but I would be lying.Read More
One of the benefits of running www.fiveinaboat.com is that, in some respects, I get to pick and choose my clients. Obviously it is not as simple as saying no to business, as I have mouths to feed and I want my company to grow and prosper…Read More
Over the years, I’ve been fortunate to work both with and for a number of companies, all of which have adopted different growth strategies and have celebrated successes and experienced failures.Read More
After much consideration, 2018 is the year I decided to jump ship from the corporate world and start my own strategic communications consultancy – Five in a Boat.Read More