As games companies gather at Gamescom this week, the excitement is palpable. However, beneath the surface, there's a lingering sense of unease. Despite the flashy presentations, the industry is still grappling with significant challenges and struggling to regain growth. So, why is the industry in a slump, and what can be done to navigate these tough economic times?

In the world of corporate comms, 2023 marked a significant turning point, forcing corporations to reevaluate their approaches to managing corporate messaging. For years, many corporations found solace in delivering superficial and positive commentary on contemporary issues. However, recent controversies have shattered their complacency.

In an era where the spread of information travels at an ever faster speed, the reputation of businesses and individuals can be significantly and irreversibly impacted within moments. Why having a robust reputation management plan is key for both brands and individuals in the public eye.

The gaming landscape has witnessed a remarkable surge in independent game studios in recent years, ushering in a fresh wave of innovation, creativity and a unique gaming perspective. Explore how these studios are changing the game.

Even though the last couple of years have been unusual, to say the least, the video games industry keeps moving forward at high speed. What does this mean for 2022? Well, only time will tell, but there are a few trends that will undoubtedly continue to grow and entertain gamers across the world.

As the year draws to a close, awards season is upon us once more.

Insight from Five in a Boat’s intern Hanna McKee on why young people should embrace opportunities to grow, learn and challenge themselves.

Top tips from Five in a Boat’s Head of Content, Dan Brown, on how to write like a pro.

New clients and exciting social media projects have been keeping the Five in a Boat social team busy in the world of paid posting and activity analytics over the past few months. Read on to see what they’ve learnt.

With a combined total of 13 years of freelance work under our belt, we’ve gained great insight into the inner-workings of life as a freelancer. Here’s how to get the best out of it.

As a business that prides itself on developing carefully crafted strategy documents and branding decks for our clients, we thought it was about time that Five in a Boat shared a bit about our own brand with the world.

Finding a job in the communications industry can be difficult at the best of times, never mind during the midst of a global pandemic. Here are some tips from our newest recruit on how to succeed.

How to grow, invest and continue to demonstrate success when clients are cutting budgets, the economy is looking decidedly shaky and staff are being furloughed or laid off right, left and centre? Here are our insights into how to ride the wave and come out on top.

Why do games companies keep cramming less-than-loved financial systems into their games? Are they just being greedy? Or is just a case of responding to player habits and making financial sense of a world in which people are playing fewer games for longer?

One of the biggest pieces of advice we at www.fiveinaboat.com give both prospective and existing clients is to understand their brand, what it means, how it should be positioned and how they want others to both perceive and experience it BEFORE all other activity begins. Read below for insights on why this should be a priority for businesses!

Earlier this month Five in a Boat had our first Select Committee experience which, for those of you who don’t know what they are, it means being sat in front of a bunch of ‘good cop / bad cop’ MPs being grilled unceremoniously about a usually contentious subject. Here are our top tips on how to handle it!

It’s been almost a year since I founded www.fiveinaboat.com - a year filled with ups and downs, laughter and tears, and a fair amount of swearing. For those of you thinking of taking the plunge, here are my top tips on what to watch out for when going out on your own.

With the new year comes change. If one of those changes is your desire as a business to look for a new communications / PR agency, here are some top tips which should help you make that process and your search for a new partner that much easier!

Perseverance in communications is key! Whether you are persevering with a story, persevering with a difficult client or persevering with a piece of potential business, it’s a very powerful trait to adopt and, with some skill and a bit of luck, master.

Four months into www.fiveinaboat.com and I have met a lot of start-ups. It’s a tough game though: money is tight, expectations are often high and, while all of the start-ups I’ve spoken to recognise they need to effectively communicate their business, nearly every one of them is waiting for funding. So here are my top tips on how to maximise your chance of success: