With big PR agencies often charging extortionate amounts, having multiple layers of red tape and servicing hundreds of clients, here is why you should take the plunge and invest your marketing dollars in a smaller communications agency!

It’s tough at the moment getting people to keep their eye on the ball with World Cup fever everywhere! So how you can balance watching the games while remaining productive at work (apart from wishing for an early England exit)? Here’s my top tips!

Building a business, and in fact work in general, can be very tough when you have kids. So how do you strike that balance and get the best of both worlds? Here are my tips based on trying, and sometimes failing, to get it right!

As a repeat offender when it comes to over-servicing clients, predominantly because I want to do my very best 24/7, here are my top tips on how to avoid it, while simultaneously delivering business value and keeping your client and your team on side!

When planned properly, press trips can be extremely effective in bringing to life a particular product or brand and in building relationships with influencers. However, even the best laid plans sometimes go to pot. Here are my top tips and horror stories!

My priority for building a successful business is, without question, its people. Agencies in particular thrive or fail on the team they assemble. But how can you build a team when you don’t start with a massive portfolio of clients and aren’t in a position to hire staff? The answer is finding good freelancers!

I have to confess that I ended up in comms by choice, and in consumer, and especially music tech, by accident. I would love to say I had my career path planned but I would be lying.

One of the benefits of running www.fiveinaboat.com is that, in some respects, I get to pick and choose my clients. Obviously it is not as simple as saying no to business, as I have mouths to feed and I want my company to grow and prosper…

Over the years, I’ve been fortunate to work both with and for a number of companies, all of which have adopted different growth strategies and have celebrated successes and experienced failures.

After much consideration, 2018 is the year I decided to jump ship from the corporate world and start my own strategic communications consultancy – Five in a Boat.