The name Five in a Boat was named after a coxed four – a rowing crew – As a former rower, I understand the effort that needs to go in to making a boat run well. It involves a lot of training, sheer determination and for its crew to pull as hard as it can.
Every single person in the boat has a different role but it is only when that crew works together with the same goal in mind that success happens.
Like a Coxed Four, a good communications agency understands that success will only come through sustained hard work, high expectations, a shared goal and teamwork.
Together you need trust, dedication, determination, passion, honesty and commitment.
You need to work with each other. It is a shared journey.